The Seeds of Beauty is a London-based fashion brand, offering high-quality hijabs and handcrafted artisan jewellery.

Hafsa, the company's founder, combines her creative vision and years of jewellery making experience, with a passion for modest yet practical fashion.

Our diverse jewellery range is a reflection of Hafsa's ever-evolving influences and tastes. Her upbringing in, and nostalgia for asian subcontinental culture serves as the essence of many of our pieces, and is also noticeable in the incorporation of precious stones. Hafsa also has a love for contemporary styles, which now includes the use of polymer clay craftsmanship - a new powerful and flexible process which allows her to bring her vision to life like never before.

At The Seeds of Beauty, we equally pride ourselves in our wide variety of hijabs. These range from elegant occasional wear such as our Pleated Silk hijabs, to more practical pieces like our "Instant" hijabs, which boast built-in undercaps and convenient fastening straps. From sports hijabs to children's hijabs, from breathable caps to Palestinian Keffiyeh-print pieces, we are sure you will find something just right for you and your loved ones.